Zhang Guoqing: Most of the successful presidential treat or take advantage of the power of the media

Zhang Guoqing: seventies, many companies in the United States by such media questioning, denounced by public opinion, so they are difficult situation, so you know why to the early 1980s, the United States began to acquire U.S. media, why do it? Because they had thought the disinfection work I need to do, do persuasion, I acquired, you became my mouthpiece like a half later this transformation, and then supported by the Reagan administration, resulting in a U.S. history 's largest acquisition wave, which is a key, will be able to see the importance, but Nixon events, as well as the media then denounce a particularly large stimulus to the U.S. political arena, is that they recognize that the history of the United States on all successful presidents were particularly kind to the media, or the president to make good use of the media.

But against the president with the media, and even the candidates have failed, Nixon is the most obvious example, when Hoover is the most obvious example, the media ridicule incredible, and then like Dukakis in the eighties , some defeated candidates also lost in the attention of the media, and even in the Nixon, Kennedy's general election is his not paid attention to TV, television was emerging media, did not attach importance to.

Liang Yan: If these two individuals who placed Obama and Romney, you have an analysis that The Obama win Romney win is to attach importance to the media, he will use the media to give some specific examples?

Zhang Guoqing: for example, he made a three-point is that Romney is not a good place to do the first, and constantly promote their own achievements, in fact, it is Clinton's good, Clinton PR team mainly dry to the two things a regular basis please some media people to drink tea and chat in the White House, and he invited the people are targeted, such as this, please blacks, Black Commentator, Black reporters after Clinton gave them speak how much I want to do some efforts for ethnic minorities, blacks, speak Taoxintaofei, these people go back and would say the president is very concerned about the ethnic minorities, the president would very much like to do something, the president hinted to do what, in fact, he did not do anything, you give him publicity lap Clinton in this area to do good. Clinton have called the results of the bomb, he keeps his performance to move out of it, you look at the economic data, you see that this thing is to the benefit of everyone, so help him disinfection As far as we know Clinton, Lewinsky scandal very simple reason that he did not step down on the two, the first of his performance is pretty good, the second he publicize the results propaganda in place, he is a good relationship with the media, the media is not to demolish his desk.

So Obama, you think his performance is not good, with Clinton immeasurably employment data is so bad, but he is a smart and his team to help him say things he would do all kinds of publicity you see Obama on bin Laden, in dealing with international relations do a lot of efforts, including a lot of things can interpret, for example, pull its troops out of Iraq, in fact, this is a very shameful thing, disgraced the withdrawal did not win, but his publicity, he told the Bush administration is how inconsistent, the Bush administration is fighting and continue digging, but Obama resolutely withdraw from Iraq, resolutely irreparable loss for the United States etc., he would be easy to read from this perspective, it is the performance quite a defense the second personal image, he will promote Obama is a poor child suffering children born to stand together with the poor.

Liang Yan: Biluomuni high rich handsome palatable.

Zhang Guoqing: In fact, let's know when you vote or grassroots, rich or not much grass, in fact, the voter turnout, that day I saw the weather forecast I said Obama won, the weather forecast is particularly good, everyone can go to vote freely, this time because of Hurricane reason, not only to increase Obama's popularity, and many places have a special care, said various channels to increase the voting because hurricanes bring blackouts a lot of things, in fact, more than one voter turnout was coming up, grass-roots, natural win, he shaped me Grassroots together, I represent your interests at the same time, he will tell you that I am a stable family, a loving family, the kind of affinity his wife compete for his minutes, this kind of thing is a personal image building.

Third, policy interpretation, he has some policies would interpret the patient, that these things are helpful, useful where? Adverse things we can eliminate, we can solve, he set things get out of it accounted for a very cheap, it is tantamount to saying that to minimize the negative things, while Romney contrary, Roma Nepal, I think his PR team is a big mistake, for example, mistakes, there are several points.

First, when he attacked the Chinese, I then felt him to be finished, why do it? Said exhibit strong diplomatic fact, no errors, but you do not forget that not radical, if you scare Americans, including Americans say Romney scare people, to see these words I say lost, and why? Most Americans are very calm, he thought my future President of the United States if it is such a radical, come give wear the hat of the manipulator, the exchange rate war began.